ConAgra Foods Recipe Booklet & Demo Tour

ConAgra Foods partnered with Chefs Jaime & Ramiro to develop a bilingual campaign with a recipe booklet and cooking demos.  It was heavily advertised in radio, internet, stores POS, posters, etc.  The recipes incorporated some of the products that ConAgra Foods wanted to showcase in the Latino segments such as Pam, Rotel, & Rosarito brands.